PropIQ
Chapter 5 of 6 Next: What works →

How it works · Chapter 5 of 6

How PropIQ keeps every client

All the follow-up you keep meaning to do, done for you. You meant to call. You meant to send something on their home anniversary. Then three deals hit at once. PropIQ schedules every follow-up for every past client and makes each one personal, in your voice and on video, without you recording them one by one.

A year after closing, most agents send a holiday card.

★ ★ ★Happy Holidaysfrom your REALTOR®

PropIQ sends something they’ll actually open.

What their home is worth, what sold on their street, and a video on their anniversary.

Saturday, March 146:42Sample

  • Equity update · from Your nameYour home is worth about $1.24MUp $38,000 since your last update.

  • Your street · from Your name3 homes sold on your streetLinden Ave, in the last two months.

  • Video · from Your nameLinda, happy 5 years in your homeA video for your anniversary · 0:38

When a new lead texts at 10 PM, Chevy answers in seconds.

Priya · new lead10:02 PM Sample

Hi! Is the Laurel Ave house still available? Could we see it this weekend?

Hi Priya, it is! I have Saturday at 11 or Sunday at 2. Which works better?

Chevy · 4 seconds later

And if anyone says stop, it stops.

KenSample

STOP

  • TextsStopped
  • Follow-up dripCancelled
  • Video messagesCancelled

Here’s how it stays personal.

0:00 / 0:25

Sample: every name, number and message in the film is an illustration.

Read the film as text
  1. A year after closing, most agents send a holiday card.
  2. PropIQ sends something they’ll actually open.
  3. Their phone lights up three times: what their home is worth, 3 homes sold on their street, and a video for their fifth home anniversary, with their first name in it.
  4. When a new lead texts at 10 PM, Chevy answers in seconds.
  5. And if anyone says stop, it stops.
  6. Here’s how it stays personal.

The problem

Most follow-up is a drip of check-ins nobody asked for.

“Just checking in.” “Still looking?” “Did you see my last text?” Drip follow-up sends the same timed messages whatever the person asked about, and people stop reading them. Then the deal closes, and the client who loved working with you hears from you once a year, on a holiday card.

More messages isn’t the fix. Fewer, better ones are: each about something the person actually wants to know.

The same buyer, two agents, two weeksSample

Another agent14 texts

Hi David!! Just checking in!!

Still looking??

Did you see my last text?

Rates are moving! Call me ASAP!

Just following up again :)

+ 9 more, unread

0replies

You3 touches

Here’s the ADU guide you asked for.

Two minutes: what homes near you sold for this month.

A short video message, just for you.

Can we see the ranch on Saturday?

1reply: a showing

Sample. The messages and counts are an illustration of the same buyer’s two weeks.

What PropIQ does, step by step

Here’s how PropIQ keeps every client, from the first text to the referral.

Two sample clients run through it: David, who asked about ADUs, and Linda and Tom, who bought their home from you five years ago.

  1. 1Step 1 of 7

    New leads answered in seconds, day and night

    Every new lead comes in through one front door, whether it started as an Instagram DM, a QR code, an ad click, a website form, an open-house sign-in or a phone call. Chevy picks up right away, at 10 PM or 6 AM.

    Calls at any hour
    Chevy answers inbound calls 24/7 in your cloned voice. It answers questions, finds out what the caller wants and offers your open times.
    The right ones go to you
    When a lead is clearly serious, or brings up something sensitive, Chevy hands them to you right away.
    Nobody slips through
    If no one reaches a new lead in time, it moves down your list: you, then a teammate 15 minutes later, then a personal text and a call. You set the wait times.

    Priya · new leadText · 10:02 PM

    Hi! Is the Laurel Ave house still available? Could we see it this weekend?

    Hi Priya, it is! I have Saturday at 11 or Sunday at 2. Which works better?

    Chevy · 4 seconds later

    Where new leads come inSample

    • Instagram DM
    • Facebook comment
    • Ad click
    • Website form
    • Open-house sign-in
    • QR code
    • Phone call

    Sample. The lead, the message and the timing are an illustration.

  2. 2Step 2 of 7

    Follow-up that starts with what they asked for

    David comments “ADU” on your Reel. The guide lands in his DMs in seconds, with a quick question: buying, selling or something else? One message, about the thing he asked for.

    • Then you show up where he already is: your market video on YouTube, your ADU walkthrough on Instagram, your ad when he searches for homes with ADU potential.
    • Every touch ties back to what he asked about. Three in two weeks, not fourteen check-ins.
    • If he comes back to your site after a quiet week, you get a heads-up, like “visited the seller page 3 times this week.”
    • Two automations can never pile messages onto the same person on the same channel at once.
    • Every new lead gets 12 days of focused follow-up. By day 12 it moves to the right next path, or to you to decide.

    Instagram · your Reel, then his DMsSample

    david.k commented on “What this backyard can hold” ADU

    Here’s the ADU guide you asked for. Happy to answer anything.

    ADU guide for your neighborhood

    Sent in seconds

    What he won’t get

    • Hi David!! Just checking in!!Not sent
    • Still looking??Not sent
    • Did you see my last text?Not sent

    Next two weeks: two more touches, both about ADUs.

    Sample. The Reel, the comment and the messages are an illustration.

  3. 3Step 3 of 7

    Their first name, your face and voice

    Record yourself once. PropIQ makes short one-to-one videos in your face and cloned voice, with the person’s first name in them. Personal videos go only to people who opted in.

    What starts one
    An open-house sign-in, a new match on a saved search, three looks at the same home in a week, a visit to your home-value page, or a price drop on a home they’ve been watching.
    Three short videos, then quiet
    One right away, one two days later, one four days later. The moment they reply or book, the rest are cancelled.
    Their name only with their yes
    Their name, address or a number about their home goes in only if they agreed to personal messages. Otherwise the video stays about the area.
    Never left hanging
    If a video isn’t ready within two minutes, a standard version goes out instead, on time.

    A video message, just for DavidSample

    David · 0:42“Hey David, I saw you downloaded the ADU guide...”

    Checked before it’s made

    • He opted in to personal videoWith when and where he said yes
    • He agreed to textsThe channel it goes out on
    • He did something specificHe downloaded the ADU guide

    His three videos

    1. Video 1Sent right away
    2. Video 2Two days later
    3. Video 3Cancelled: he replied

    Sample. David, the video and the timing are an illustration.

  4. 4Step 4 of 7

    Past clients hear from you on their dates

    When a deal closes, your clients move into your past-client year with their home anniversary set. Then PropIQ keeps the rhythm going, every year, for every client.

    Their home anniversary
    Every year on their closing date, a short video in your face and voice, by first name, for clients who opted in to personal video.
    What their home is worth now
    An equity update every six months: today’s estimated value, minus the mortgage balance on record, with the date it’s from.
    What sold on their street
    A market update every two months, plus a newsletter every month.
    A call from you
    Once a quarter, on a short call list each morning. After each call, tell Chevy how it went and it logs the note.

    Linda and Tom · their year with youSample

    • Anniversary video
    • Equity update
    • Their street
    • Newsletter
    • Call from you

    October’s equity update

    Home value
    $1.24M↑ $38K
    Equity
    $612Kestimated
    Sold on Linden Ave
    3last 2 months

    Sample. The clients, months and figures are an illustration. The rhythm (yearly, every six months, every two months, monthly, quarterly) is how PropIQ schedules it.

  5. 5Step 5 of 7

    The referral moment

    This is what the whole year is for. A past client texts you a friend’s name, and PropIQ records who sent whom.

    Who sent whom
    The friend is linked to the clients who referred them, not buried in a note. Every referral shows on one board.
    A real thank-you
    PropIQ lines up a handwritten note, a thank-you video or a gift. Gifts can go out on their own if you switch that on and set a budget.
    Your best referrers
    Grade your referrers A, B or C by how many people they sent, how many closed, or the dollar volume. On any given day, your A referrers come up first on your call list.
    Credited when it closes
    When the friend’s deal closes, the referral is marked closed and credited to the clients who sent them.

    LindaText · 7:15 PM

    Our friend Nina is looking to buy near us. Okay if I give her your number?

    Of course! Thank you both. I’ll take great care of her.

    Referral recordedSample

    Linda and TomPast clients, 5 years
    Nina ShahNew lead · referred

    Say thank you

    • Handwritten note
    • Thank-you video
    • Gift

    When Nina closes, it’s credited to Linda and Tom.

    Sample. The clients, the friend and the messages are an illustration.

  6. 6Step 6 of 7

    One inbox for every text, email and call

    PropFlow puts texts, emails and calls in one place, sorted by person, and every one lands on that client’s timeline. No more digging through three apps to find what Linda said.

    A business line for each of you
    Every team member can get a local number. Calls and texts on it are logged to the right contact, and a text from an unknown number becomes a new lead.
    Calls from your own cell
    Tell Chevy “log a 10 minute call with Maria Lopez, she wants to list in the spring.” It finds her, reads back the match in one line and logs it when you say yes.
    Replies ready, with the right file
    When an email asks for a showing or a document, PropIQ turns it into tasks and drafts the reply with the document from PropVault.
    Your whole team, one record
    Everyone on a lead sees every call, text, email and note, and who did it.

    PropFlow inbox · this morningSample

    • Linda ReyesNina says hi! She’s free Saturday.

      On Linda’s timeline
    • Nina ShahCan you send the disclosures for 22 Oak St?

      Reply drafted
    • David Kim · 6 minWants to see two ranch homes with ADU potential.

      Logged by voice
    • (650) 555-0142Is the Laurel Ave house still available?

      New lead

    Sample. The people, messages and number are an illustration.

  7. 7Step 7 of 7

    Opt-out respected everywhere

    Before any text, email, call or video goes out, PropIQ checks three things: did this person say yes to this channel, are they on the Do Not Call list, and did they opt out. If anyone says stop, it stops.

    • Five separate yeses: texts, calls, email, personal video and personal messages. A yes to one isn’t a yes to all.
    • Imported contacts start at unknown, so nobody gets messages they never agreed to.
    • The Do Not Call list is checked every day.
    • Automated calls go out between 9 AM and 8 PM local time unless you change it.
    • Ad audiences and tracking skip people who opted out.
    • One stop button pauses every automated text, call and video at once.

    KenText · 2:31 PM

    STOP

    What happens nextSample

    • Texts to KenStopped
    • His follow-up dripCancelled
    • His video messagesCancelled
    • Your ad audiencesRemoved

    Checked before every send

    • A yes for this channel
    • Do Not Call list
    • Opt-outs
    • Calling hours

    Sample. Ken and his messages are an illustration.

Your past clients hear from you on the days that matter to them, and they send you their friends.

Linda and Tom sent Nina. She’s in PropFlow, credited to them.Sample

What you get

  • Every new lead answered in seconds, day and night.
  • Follow-up that starts with what each person asked for.
  • Personal videos in your face and cloned voice, only to people who opted in.
  • A past-client year that keeps itself going: anniversary videos, equity updates, street market updates, a monthly newsletter and quarterly calls.
  • Referrals recorded and credited to the clients who sent them.
  • One inbox for every text, email and call, on each client’s timeline.
  • A local business line for each person on your team.
  • Opt-outs and the Do Not Call list checked before every send.

What it replaces

Everything this does for you, you’re paying for today.

At published prices, that’s $471 a month before Lofty or BoldTrail, which don’t publish prices, plus the hours you spend following up, writing newsletters and keeping up with past clients every week.

See every tool PropIQ replaces and add up your own numbers →

Tools Keep every client replaces, at published prices
What you pay for todayPublished price
Follow Up Boss$69/moGrow, per user
LoftyNot published
BoldTrail (kvCORE)Not published
BombBomb$42/moCore
Mailchimp$60/moStandard, 2,500 contacts
Homebot$50/moSolo, plus $50 setup
Answering service$250/moRuby, 50 minutes
Total at published prices$471/mo+ Lofty or BoldTrail

Prices from each company’s published pricing page, US list prices before tax, checked October 23, 2026. Lofty and BoldTrail don’t publish their prices.

Questions agents ask

Who gets a personal video?

Only people who opted in to personal video and agreed to the channel it goes out on. Their name, address or a number about their home goes in only if they also agreed to personal messages; otherwise the video stays about the area.

How often do past clients hear from me?

A call from you once a quarter, a newsletter every month, a market update every two months, an equity update every six months, and a touch on their birthday and their home anniversary every year.

Where does the equity number come from?

An estimate of the home’s value minus the mortgage balance the property-data provider reports, with the date it’s from. If there’s no balance on record, PropIQ shows no equity figure instead of guessing one.

Does Chevy really answer calls at night?

Yes. Inbound calls are answered 24/7 in your cloned voice. Chevy answers questions, finds out what the caller wants, offers your open times, and hands serious or sensitive calls to you right away. Automated outbound calls stay between 9 AM and 8 PM local time unless you change it.

What happens when someone opts out?

Every text, email, call and video checks consent, the Do Not Call list and opt-outs before it goes out, so a person who says stop stops hearing from you that way. Video follow-ups cancel the moment someone replies or books, and one stop button pauses every automated text, call and video at once.

Private Beta · Early Access

Be the agent your past clients send their friends to.

Join the beta and get your past-client year running first. We're onboarding founding agents and teams market by market.