PropIQ

A day with PropIQ

5:00 AM. Your town is waking up, and you're already on their phones.

Start at 5:00 AM ↓ How PropIQ works

Most visible agents · your marketSample

You #7

RPR. Patel
JOJ. Ortiz
MCM. Chen
DRD. Ruiz
KLK. Lee
SNS. Novak
YOUYou

Live 24/7 Command Engine · While You Sleep · 5:00 AMSample

SearchAtlas OTTO tuned 4 neighborhood pages4 Pages

New ADU buyer inquiry answered & booked at 10:14 PMChevy 24/7

Zoning and cash-flow search done in 10 seconds11 Homes Found

See what your day looks like with PropIQ.

Six stops, from 5:00 AM to after hours.

↓

Same street. Same listings. Two agents.

Ask this street to name a real estate agent.Be the agent they see everywhere.

Today, dominating your market takes a 15-person operation: a market researcher, a video crew, an SEO agency building neighborhood pages, a property analyst checking zoning and cash flow, and an inside sales team answering leads at 10 PM.

Most tools out there don't help you win that fight. They only start after a lead fills out a form, handing you a dozen disconnected logins, generic birthday e-cards everyone ignores, and another to-do list that still waits on you.

Stop running software. Start dominating your market.

5:00 AM · Get found · PropCast, SearchAtlas OTTO and PropReach

While you sleep, PropIQ works your whole town.

It reads every search, picks the ones you can win, writes the videos in your voice, tunes your neighborhood pages and puts ad money behind what's working. No researcher. No filming day. No SEO invoice.

Your intelligence plan: what to make next, scripted in your voice SampleHow does it find these? →

1Suburb · LifestyleOPENING · NO LOCAL AGENT

“Moving to North Alder”

Searches / mo
1,900
Difficulty
18/100
Ranks now
Nobody

Next: a neighborhood page and a YouTube script

2Zoning & ADUsOPEN · WEAK COMPETITION

“Garage ADU rules San Mateo”

Searches / mo
880
Difficulty
34/100
Ranks now
2 weak videos

High buyer/investor intent · 2 weak competitor videos

3Competitor Radar AlertDEFEND #1 SPOT

Rival agent posted 2 videos

Your rank
#1
Rival's best
#3↑1
Their views, 48 h
1,240

Recommended: a title and chapter update to hold your spot

It's 7:00 AM. Here's what already happened for you.

  • 3 videos in your face and voiceWritten from this morning's searches, each cut into Shorts, Reels and posts, ready to go.
  • 4 neighborhood pages tunedSearchAtlas OTTO fixed the pages, posted to Google and replied to reviews. One plain list shows what changed.
  • Ads on the video that's workingMoney goes only behind what people already watch, and every dollar is tracked to the deal.

Learn how →Try it in the beta

Your client texts you this:

“Find me a 3-bedroom inside this school boundary where I can build an ADU that cash flows if I decide not to live in it.”

11:00 AM · Find the home · PropSearch

One text. A whole afternoon of research. Done in 10 seconds.

Zoning checked on every lot, the homes a normal filter throws out, cash flow run both ways. All from one sentence.

The average agent, by hand · 5 to 7 hours per search

Six separate tools. Dozens of browser tabs.

Time spent0 min

9:00 AM

1. Basic MLS Filter

Filter 3-bedroom homes, which immediately throws out homes with convertible garages or uncounted space.

9:55 AM

2. County Parcel Maps

Look up lot size and lot lines on the county parcel map, one address at a time.

10:55 AM

3. School Boundaries

Cross-reference school district boundary maps by hand.

12:00 PM

4. Setbacks & Lot-Split Rules

Check front, side and rear setbacks and the SB 9 lot-split rules, lot by lot.

1:20 PM

5. City Zoning & Setbacks

Dig through city municipal codes to see if a detached ADU or garage conversion is legal on that lot.

2:45 PM

6. Spreadsheet Math

Pull rent comps, property taxes, insurance, and loan rates into Excel to see if renting both units cash flows.

You, with PropIQ · 10 seconds

One sentence. Every check, done for you.

There is no other tool out there that does all of this. PropIQ gives you the world's first SEO-optimized agent website paired with a goal-based search engine that runs every single check automatically:

11 HomesParcelsSchool DistrictSetbacksSite PlanCash Flow
Sample

Time spent0.0 s

✓ Finds 11 Homes (vs. 4 on a standard filter)

Surfaces properties with garage-conversion or backyard ADU potential that basic filters miss.

4standard filter+7ADU potential= 11

✓ Parcels, School District & Setbacks Checked

Verified in one map view.

  • ParcelsLot size and lot lines read11 of 11
  • School DistrictInside the school boundary11 of 11
  • SetbacksSetbacks and SB 9 rules checked11 of 11

✓ Parcel Site Plan & Zoning

Draws lot dimensions, front/side/rear setbacks, detached ADU buildable area, and SB 9 lot-split eligibility.

✓ Instant Cash-Flow Underwriting

Shows live rent comps, cap rate, DSCR, and monthly cash flow for both "Live in One" and "Rent Both Out" scenarios.

Live in OneRent Both Out
Rent compsADU $2,450$4,200 + $2,450
Cap raten/a4.6%
DSCRn/a1.18
Monthly cash flow−$3,050+$410
The old way5 to 7 hoursSix separate tools
PropIQ10 secondsOne sentence

All done automatically for you in 10 seconds.

Saving you hours of work on every search.

Type that one sentence. Look like a rockstar.

Learn how →Try it in the beta

Your seller texts you:

“We’re interviewing three agents this week. What’s your plan to sell our home?”

1:00 PM · Win the listing · PropMarket and PropClose

Outlist the other two.

Three agents are presenting to this seller this week. Only you walk in with this.

Show your seller what buyers here are searching for.

Every phrase buyers search about this neighborhood, how many people search it each month, and which searches are rising.

Show the trend, not just last month’s comps.

Prices over 12 months, days on market, months of inventory and how fast buyer searches are climbing, on one screen.

This backyard could hold an ADU. So could the garage.

PropIQ read the lot’s zoning and setbacks and marked where one could fit. Can the other two agents do that research before the meeting? You did it in 10 seconds.

1,240 people a month search for homes like this.

Homes with an ADU in North Alder. Now your marketing goes after every one of them.

Every listing gets its own website and disclosure page, live with the MLS.

No separate site to build and no separate disclosure service to pay for. Single-property websitedisclosures.ioAll included

Not another “Just Listed” post. A whole video series.

Show your seller six videos made from what buyers here search for, starring your avatar. Three are evergreen: they’re about the neighborhood, not just this house, so they keep bringing you buyers and sellers long after it sells.

Then push those videos on Google, YouTube, Instagram and Facebook.

Most agents boost one post and hope. You show the seller ads aimed at the exact people searching for a home like theirs, checked against Fair Housing rules before they run.

Everyone who looks sees it again.

Visit the website, watch a video or scan the yard sign, and your listing shows up for them again.

Your seller sees every buyer who looked, live.

Every showing, every buyer’s feedback word for word, every view and click, and what the competition did this week. When the feedback says the price is high, your seller has already read it.

All systems go.

Your whole launch, built in minutes. Every piece of it done for you.

Can any other agent compete with that?

Here's what you walked in with.

  • A plan your seller can seeEvery station of the launch, live on their dashboard, from the first ad to the weekly report.
  • The intelligence behind itWhat buyers here search for, how many search each month, and what the lot can add. Every video and ad aims at those searches.
  • Videos that keep workingA series for this listing, plus evergreen videos about the neighborhood that keep bringing you buyers and sellers after it sells.
  • Follow-up and feedback, done for youEvery visiting agent followed up, every buyer's feedback logged word for word, all in your seller's live report.

Learn how →Try it in the beta

Two weeks later

Never have trouble getting a price reduction again.

Every time a buyer or agent downloads the disclosure package, PropIQ logs it, and every visiting agent gets a follow-up asking for honest pricing and property feedback. No chasing agents down. The seller watches the showings, the feedback and the offers on a live dashboard, word for word.

The old way

Hours chasing agents down.

Time spent0 min

Monday

Calls a few agents. Leaves voicemails.

Thursday

Hears back from almost no one.

Saturday

The seller texts: “What are you doing to sell my home?”

Week 3

The price reduction talk turns into an argument.

PropIQ

Every buyer and agent, followed up automatically.

Your time spent: 0 minSample
14Disclosure downloads
38Open house visitors
14License numbers logged
  • JOJ. Ortiz · Buyer agent · License # loggedDownloaded disclosures
  • MCM. Chen · Buyer agent · License # loggedDownloaded disclosures
  • +Unrepresented buyer · Captured as a new leadDownloaded disclosures
  • OHOpen house sign-ins · Saturday, 1 to 4 PM38 visitors
  • KLK. Lee · Buyer agent · License # loggedSecond showing booked
52Feedback requests sent
31Replies logged
60%Reply rate
Buyer Agent · Downloaded DisclosuresMy buyers loved the backyard and school district, but at $1.45M it feels $75K high given the original roof. They would write an offer today at $1.375M.
2nd Showing · Unrepresented Buyer InquiryLayout works for us, but 112 Maple just reduced to $1.38M with a remodeled kitchen. Waiting to see if the seller adjusts price.
  • J. OrtizOne follow-up, 24 h later, by emailReplied
  • M. ChenOne follow-up, 24 h later, by textReplied
  • Unrepresented buyerOne follow-up, 24 h later, by textReplied
Live seller dashboard · ‹ Week 2 ›Your home, listed at $1,450,000

Recent comparables

48 Elm StSold $1,395,0009 days

221 Oak AveSold $1,410,00014 days

17 Birch CtSold $1,362,00021 days

112 MapleReduced to $1,380,000Active

Ads running this week

Instagram & Facebook18,400 seen612 clicks · 3.3%

YouTube9,800 views41% watched

Google Search2,150 seen140 clicks · 6.5%

Property website1,240 visits3 min avg

Ratios

Clicks to inquiries4.1%

Downloads to second showings3 of 14

Showings to offers0 of 11

How 31 buyers and agents rated the price

High: 20At market: 9Low: 2

Loved: backyard, school districtConcern: original roof

Weekly Seller ReportMonday, 8:00 AM

20 of 31 buyers and agents said the price feels high this week.

Every reply word for word, with the comps and ad results behind them.

View your live dashboard ›

✓ Sent straight to your seller, every week

The old wayA few callsAnd a vague update
PropIQEvery buyerAnd a full report, every week

If the market says the home is overpriced, your seller sees the proof directly from the market.

Your buyers ask:

“What did the inspection say about the roof? And how long do we have?”

3:00 PM · Run the deal · Chevy, PropVault and PropClose

The buyers ask about the roof, standing in the driveway.

You have the answer, the page it came from and the deadline before they reach the front door.

Look like a genius to your buyers. Look like a machine to your sellers.

You, from the driveway:

“Chevy, what did the roof inspection say on 45 Oak Street, and when does our inspection contingency expire?”

Every file in the deal, indexed and live.

Contracts, inspection reports, addenda, email threads and voice notes. Chevy reads them all.

The exact clause and page number.

Page 14, §4.2 of the inspection report, quoted back to you.

The deadline, linked to the deal.

PropClose already knows when your inspection contingency runs out.

The next step, already drafted.

The addendum and the email to the listing agent, ready for you to send.

Chevy · reading PropVault + PropClose0.0 s

“Chevy, what did the roof inspection say on 45 Oak Street, and when does our inspection contingency expire?”

Roof Inspection (Page 14, §4.2): West valley flashing shows minor wear; licensed roofer estimate is $2,400. Main shingles have ~12 years remaining.

Contingency Deadline: Expires Friday the 5th at 5:00 PM (49 hours from now).

Next Step Ready: I drafted the email to the listing agent asking about a repair credit. The amount is your call.

✓ Page 14 Cited✓ Reply Drafted✓ Deadline Linked

Look like a genius to your buyers.

Answered in 8 seconds, standing in the driveway · Sample

Here's what happened in the driveway.

  • The answer, with the pageChevy read the inspection report in PropVault and showed you page 14.
  • The deadline, on your calendarThe inspection contingency is linked, with alerts 7, 3 and 1 days out.
  • The next step, draftedThe email to the listing agent, ready for you to read and send.

Learn how →Try it in the beta

9:45 PM · Keep every client · PropFlow, PropReach and Chevy

“I see you everywhere.”

You're off the clock. Your follow-up isn't.

Every click retargeted. Every lead answered in seconds. Every follow-up personal.

He asked for this

It starts with something he asked for.

He commented “ADU” on your Reel. The guide arrived in seconds. One message, nothing more.

Then you show up where he already is.

Your market video on YouTube, your ADU walkthrough on Instagram, your ad when he searches. Every touch ties back to what he asked about. If he opts out, it stops.

Then a video, just for him.

Your face, your voice, his first name. He opted in, so it lands like a note from a friend.

Less, but better. He's the one who reaches out.

You, after a showing:

“Hey Chevy, spoke with Dana, they're thinking of selling in the spring. Apply the 3-month spring seller follow-up campaign and schedule a live equity update for Monday.”

✓ Call logged✓ Spring drip started✓ Monday equity update queued

Ten seconds from the car.

Three months of follow-up, spaced out and personal. Monday's equity update is already queued.

Past clients get a gift, not a pitch.

A first-name video on their exact date, then market and equity updates. The referral follows.

While you were off the clock:

  • Three touches, all asked forEvery one started with something David asked for. No chasing.
  • One personal videoYour face and voice, his first name, sent because he opted in.
  • One referralA past couple's year of calls, updates and an anniversary video ended with a friend's name.

Learn how →Try it in the beta

After hours · What it earned · PropFlow

What today earned you.

Other systems lose the trail the moment someone clicks an ad. PropIQ follows the whole lifeline, before and after the close: which videos, QR codes and ads turned strangers into conversations, what each one earned, and where your year lands at this pace.

The same closed deal, in two CRMs.

A typical CRM

DKDavid K.

Lead source
Facebook
Stage
Closed
Assigned to
You
Last activity
Text, May 2

That's the whole story.

PropIQ

First touchLast touchFull journeySample

  1. Mar 3Watched your Reel, “What this backyard can hold,” and commented “ADU”FIRST TOUCH
  2. Mar 3Got the ADU guide he asked for
  3. Mar 5YouTube: “What North Alder homes sold this month,” 4 min watched
  4. Mar 9Instagram: your ADU walkthrough
  5. Mar 14Searched “homes with ADU north alder” and clicked your ad
  6. Mar 15Watched his personal video
  7. Mar 16Texted “Can we see the Alder Park one Saturday?” Chevy booked itLAST TOUCH
  8. Apr 2Offer accepted
  9. May 2Closed. $34,200 commission wired

This Reel's deals this year: 3 closings, $96,400 in commission.

Other CRMs say “Facebook.” PropIQ tells you which video, every touch after it, and what it paid you.

Team Scoreboard & Automated Speed-to-Lead Routing

Replace giant manual Sunday-night spreadsheets. Team leaders see the entire team side by side, while individual agents see their own targets and progress:

  • Weekly Activity Scoreboard: Automatically tracks Dials, Real Two-Way Conversations, Appointments Set, Appointments Held, Signed Agreements, Pipeline Moves, and Closed Deals against weekly quotas.
  • Custom Speed-to-Lead Timer: Set the exact minute timer you want on new leads. If the assigned agent doesn't make contact before the clock runs out, PropIQ automatically reassigns the lead or drops it into the Team Lead Pool for the fastest agent to claim.
  • Granular Team Privacy & Permissions: You control how much Chevy does per area, while each agent's records stay private by default and team leads get full visibility.

Custom Commission Structures, Caps & Revenue Forecasting

Built for how real teams and brokerages actually calculate money:

  • Flexible Splits & Caps: Configure fixed splits, graduated GCI tiers, per-deal fees, team-lead overrides, and brokerage caps that automatically reset on each agent's anniversary date.
  • Outbound Referral Partner Ledger: Track referrals you send to agents in other markets, monitor milestone check-ins every 30 days, and track expected referral fees right into your revenue forecast.
  • Live 30 / 60 / 90-Day Net Revenue Forecast: See Gross Commission, Team Net Revenue, and Agent Net Payout across every pending deal in real time.

Drip Campaigns That Actually Move the Needle (Film Once, Personalize for Thousands)

Standard drip campaigns get ignored because clients spot generic templates immediately. PropIQ makes every touch feel handcrafted without taking your time:

  • Film Once, Call Them by Name: Record one video for new buyer leads, seller leads, birthdays, or home anniversaries, and PropIQ delivers a 1-to-1 personalized version calling each person by their first name.
  • Behavior-Driven Pivots: Drips adapt automatically based on what videos a lead watches, which links they click, and which properties they view.
  • Smart Hold-Backs: Automated past-client touches pause automatically the moment a client opens an active escrow with you, so nobody ever gets a robotic marketing text in the middle of a deal.

How PropIQ Beats Every Legacy Tool & Portal

WhoWhat they doHow PropIQ wins
Follow Up Boss / Lofty / BoldTrail / SierraWait until after a lead lands in your inbox. No content studio, no SearchAtlas OTTO, no zoning/ADU search. (And Follow Up Boss is owned by Zillow.)PropIQ generates the organic demand first, retargets every link click, runs goal-based search, manages the deal, and keeps your client list 100% yours.
RechatPolished brokerage design templates, but sends generic un-personalized birthday cards that look like mass marketing.PropIQ films once and delivers 1-to-1 personalized video calling each client by their first name, plus automated SEO, zoning underwriting, and Chevy 24/7 execution.
Disclosures.io / Homebot / Cloud CMASeparate monthly subscriptions that live in separate tabs and don't connect to your marketing or deal brain.Included natively: live equity CMAs, disclosure packages that auto-chase agent feedback onto a live seller dashboard, and instant unrepresented-buyer capture.
Zillow & PortalsBasic bed/bath filters that capture your market's buyers and charge you up to 40% of your commission at closing.Out-Zillows Zillow: Gives you the world's first SEO-optimized agent website + goal-based search portal (zoning, ADUs, commute, flood, cash flow) that saves hours and keeps 100% of the leads and commissions in your pocket.

Private Beta · Early Access

That's one day. Want yours back?

Claim your market before another agent in your town does. We're onboarding founding solo agents and teams market by market.